It's Business Time

Over the last few months, along with preparing to open my Etsy shop, I have been working on developing my business card. I've looked at a number of inspiring examples, and thought hard about how to incorporate my logo into the larger vision for my brand. In the past year I have worked on several logo and branding projects for amazing clients, but for some reason, it is much tougher to make decisions for my own branding, than it is for me to work from an outside perspective on someone else's branding.  

So, here is a behind-the-scenes glimpse of a few designs I have been working on. I want my card to be slightly larger than a typical card format, with enough room to write short, hand-written notes to my clients and Etsy customers on the back. If I go with one of the two with more white space, I'll have room to do a small painting on each card after printing-a hand made touch that I think would make the cards more unique. 

I'll report back soon with the final product! Happy Thursday, friends!

Screenshot of business card drafts on my desktop

Screenshot of business card drafts on my desktop

Behind the Scenes: Branding for Present Perfect Department

When my uber-talented friend, Kate Woodrow approached me this spring about working on a logo and branding for her new literary agency and creative consultancy, Present Perfect Dept., I was completely thrilled. Before starting Present Perfect Dept. this year, Kate was a Senior Editor at Chronicle Books. She has an incredible knack for working with artists and illustrators to help them achieve their goals, and make their creative dreams come true. She does it all with a genuine spirit of collaboration, while staying truly engaged in helping artists refine and expand their ideas, or, as she says, making “good ideas get great." You can read more about her and see her incredible portfolio of past work HERE

When we sat down to discuss Kate's vision for her brand, words such “friendly," "approachable," "polished," and "creative” came up in conversation. She knew she wanted a clean, classic mark in combination with more colorful, playful watercolor illustrations to adorn her website. My first round of drawings for her included twelve versions of hand-lettered logos, and twelve illustrated patterns. I had fun refining the work, as each step brought us closer to representing the brand that she would put forth into the world. I’m so proud of Kate for having the guts to go out on her own to pursue this work, and excited to see her passion and expertise flourish in this new context. And, of course, I feel lucky to have had the opportunity to work with her on one step of that new beginning.

Have a look below at Present Perfect Dept.’s hand-lettered logo, color palette, and more.

The final logo shown in black

The final logo shown in black

The final color palette for PPD's overall branding

The final color palette for PPD's overall branding

PPD's website landing page incorporating the logo and watercolor wash

PPD's website landing page incorporating the logo and watercolor wash

Watercolor pattern illustrations used throughout the site

Watercolor pattern illustrations used throughout the site

   And finally, the logo and illustrations on the  website.  

 

And finally, the logo and illustrations on the website. 


Behind the Scenes: Branding for Martha Swann Photography

Hi Friends! It’s been long time since my last post. It’s good to be back! 

Earlier this year I had the pleasure of working with the incredibly talented and thoughtful photographer, Martha Swann, on recreating her logo and branding. As you can see from her work, she has a brilliant eye for color, light, and gorgeous composition, so she was a dreamy client to work with.

Martha came to me prepared with inspiration images, a mood board and an open mind. When I told her I had never done a branding or logo project, she didn’t shy away! I have always wanted to do branding and logos, and as predicted, I loved the collaborative process from start to finish. It was completely energizing to discuss Martha's vision and goals for her business, and fascinating to think about how I could translate descriptive words that came out of our conversations (such as "understated," "organic," "clean," "hand-crafted" and "earthy") into a visual message that would communicate her values and approach. It was challenging, fun, and super rewarding. Since then I've worked on a second exciting identity project (more to come on that one soon!) and have another lined up for this summer.

Take a look at these images of Martha’s new logo, color palette, and more.

Martha's final logo shown here in greyscale

Martha's final logo shown here in greyscale

The earth tone- inspired color palette I developed for her overall branding

The earth tone- inspired color palette I developed for her overall branding

Lots of feathers! Martha is using the one on the far left for her primary logo, but plans to incorporate the other feathers in her future branding and packaging.

Lots of feathers! Martha is using the one on the far left for her primary logo, but plans to incorporate the other feathers in her future branding and packaging.

Logos in color! 

Logos in color! 

And finally, her logo in color, incorporated into her new website. Check it out for yourself  HERE ! 

And finally, her logo in color, incorporated into her new website. Check it out for yourself HERE