Behind the Scenes: Branding for Present Perfect Department

When my uber-talented friend, Kate Woodrow approached me this spring about working on a logo and branding for her new literary agency and creative consultancy, Present Perfect Dept., I was completely thrilled. Before starting Present Perfect Dept. this year, Kate was a Senior Editor at Chronicle Books. She has an incredible knack for working with artists and illustrators to help them achieve their goals, and make their creative dreams come true. She does it all with a genuine spirit of collaboration, while staying truly engaged in helping artists refine and expand their ideas, or, as she says, making “good ideas get great." You can read more about her and see her incredible portfolio of past work HERE

When we sat down to discuss Kate's vision for her brand, words such “friendly," "approachable," "polished," and "creative” came up in conversation. She knew she wanted a clean, classic mark in combination with more colorful, playful watercolor illustrations to adorn her website. My first round of drawings for her included twelve versions of hand-lettered logos, and twelve illustrated patterns. I had fun refining the work, as each step brought us closer to representing the brand that she would put forth into the world. I’m so proud of Kate for having the guts to go out on her own to pursue this work, and excited to see her passion and expertise flourish in this new context. And, of course, I feel lucky to have had the opportunity to work with her on one step of that new beginning.

Have a look below at Present Perfect Dept.’s hand-lettered logo, color palette, and more.

The final logo shown in black

The final logo shown in black

The final color palette for PPD's overall branding

The final color palette for PPD's overall branding

PPD's website landing page incorporating the logo and watercolor wash

PPD's website landing page incorporating the logo and watercolor wash

Watercolor pattern illustrations used throughout the site

Watercolor pattern illustrations used throughout the site

   And finally, the logo and illustrations on the  website.  

 

And finally, the logo and illustrations on the website. 


My Work as Desktop Wallpapers on Designlovefest!

I'm so excited to announce that my work is featured on Designlovefest today!

Designlovefest is a gorgeous lifestyle blog that regularly showcases artists' work as free downloadable desktop wallpaper in their series Dress Your Tech. Such a fun idea, yes? I was completely thrilled when they asked to feature my work and very honored by the opportunity. If you've never spent time perusing the interesting goodies on Designlovefest, I highly recommend finding a cup of coffee and cozy spot to do so soon. There's so much good stuff there.

And of course, if you'd like to have a little sampling of the work you see here on your desktop, CLICK HERE TO DOWNLOAD!

Happy Thursday, friends! 

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Behind the Scenes: Branding for Martha Swann Photography

Hi Friends! It’s been long time since my last post. It’s good to be back! 

Earlier this year I had the pleasure of working with the incredibly talented and thoughtful photographer, Martha Swann, on recreating her logo and branding. As you can see from her work, she has a brilliant eye for color, light, and gorgeous composition, so she was a dreamy client to work with.

Martha came to me prepared with inspiration images, a mood board and an open mind. When I told her I had never done a branding or logo project, she didn’t shy away! I have always wanted to do branding and logos, and as predicted, I loved the collaborative process from start to finish. It was completely energizing to discuss Martha's vision and goals for her business, and fascinating to think about how I could translate descriptive words that came out of our conversations (such as "understated," "organic," "clean," "hand-crafted" and "earthy") into a visual message that would communicate her values and approach. It was challenging, fun, and super rewarding. Since then I've worked on a second exciting identity project (more to come on that one soon!) and have another lined up for this summer.

Take a look at these images of Martha’s new logo, color palette, and more.

Martha's final logo shown here in greyscale

Martha's final logo shown here in greyscale

The earth tone- inspired color palette I developed for her overall branding

The earth tone- inspired color palette I developed for her overall branding

Lots of feathers! Martha is using the one on the far left for her primary logo, but plans to incorporate the other feathers in her future branding and packaging.

Lots of feathers! Martha is using the one on the far left for her primary logo, but plans to incorporate the other feathers in her future branding and packaging.

Logos in color! 

Logos in color! 

And finally, her logo in color, incorporated into her new website. Check it out for yourself  HERE ! 

And finally, her logo in color, incorporated into her new website. Check it out for yourself HERE

Camera + Paintbrush

I recently embarked on a collaboration with my very talented friend and photographer, Liz Daly. A photographer and sometimes sylist, Liz has a keen eye for light, rich color and contrast- all areas that are super important to me in my work, too. Check out her portfolios here to see more of her stunning images. 

I have always been interested in the relationship between photography and painting, and I use photos constantly as reference and inspiration for my work.  I think a lot about what visual information to include from reference photos, and what to leave out.  My camera is one of my most important tools I have as an artist- I use it all the time to document colors, patterns, shapes and imagery that I store away for later use.

Liz and I thought it would be interesting to pair our images side by side to look at the relationship between our mediums more closely. For the first in our series, Liz teamed up with stylist Rebecca Summer and shot a series of gorgeous photos combining graphic and botanical elements, and I chose one of them to paint. I loved her image of the framed peonies immediately when I saw it, because of it's vintage color vibe, and the interplay of geometric and organic shapes. I love how the bold black and white ribbon cuts through the center of the photo and draws your eye around the shape of the vintage picture frame.  

Liz and I have more ideas in the works for the coming months. For now, have a look at our first collaboration.

Left: Photo by Liz Daly, Styling by Rebecca Summer. Right: Painting by Lindsay Gardner, Watercolor and gouache on paper, appx. 7 x 10" 

Photo by Liz Daly , styling by Rebecca Summer

Painting by Lindsay Gardner, Watercolor and gouache on paper, appx 7 x 10"